counterfeits
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Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?
In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent...
General
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The Expanding Reach of Malware
The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email attachments with macros that...
Brand Monitoring
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Identifying Counterfeits – The Dark Side of Online Shopping
With the the seemingly never ending proliferation of counterfeit goods, what also is seemingly endless is the double life many of these counterfeiters live. Take the case of counterfeit investigator...
Brand Protection
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TypoSquatting: Ways to Protect your Brand
Just as design and usability issues are important elements to opening a store online, another element of web strategy of paramount importance is typosquatting. If you do not realize its implications...
Brand Protection
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7 Tips for Online Consumers to Protect Themselves this Holiday Season
Holiday season 2015 is quickly approaching, and with that is the season that is on the mind of consumers. Shopping season! With Ecommerce sales at an all time high, the convenience of online shopping...
General
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Squeezing Counterfeiters Helps you Squeeze the Most Out of Your Budget
The rate at which Ecommerce sales has been rising is not just rising anymore. It is exploding as online retailers and brands maximize their budgets to provide the most enjoyable user experience, both...
Brand Protection
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Bad Publicity: How to Protect your Brand
There isn't a brand out there that hasn't experienced an instance of something going wrong. With the lightning fast reach of the Internet news about this incident can spread like wildfire. Be it a...
Brand Protection
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5 Tips to Proactively Protect your Brand
In today's online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I've seen brands make, is waiting till something happens and then call in the...
Online threats
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Long Live the Password? Think Again. The Password is Dead!
As banks ramp up to protect their good name and customers from hackers and the like, the industry is moving towards making authentication methods as unique as possible.
Legal Aspects
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Cyber Squatting, Domain Squatting, Typo Squatting – Social Squatting?
As the proliferation of Social Media escalates unabated, brand legal teams are always attempting to close down accounts and user names that harm their brands and/or trademarks via infringement....
