Ed Hadad

To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations were...

There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties, reunions, parent teacher meetings,...

Your product launched last week and you've been getting great press, you've made some great business partnerships with some of the largest vendors, and people are talking about your brand. Your...

As Social Squatting has increasingly become a problem for brands, Google is busy pioneering ways for global companies to protect their brand. Like with most major initiatives by the search giant,...

Don't look now, but you're being watched. By lots of folks. It isn't only your target audience watching your ads and seeing what you are up to.

The web is a place that is pretty much untamed. It's acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the...

In light of Alibaba's recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type...

Online brand abuse is becoming more and more common. This is especially prevalent for those marketers using PPC ads. Online pirates such as unauthorized resellers, phony websites and other cyber...