Yoav Keren

In (almost) the blink of an eye, new cybersecurity technologies emerge to bolster or replace the incumbent. But how would you know whether one is replacing or strengthening?

Here’s how brands can combat the growing threat of paid ad scams, in a digital world rife with endless opportunities and channels for cybercriminals.

Last year, the National Institute of Standards and Technology (NIST) recognized cyber threat hunting as an official discipline. A lot of what threat hunters do remains a mystery, so we sat down for a...

Whaling attacks also known as CEO frauds, are washing over the finance industry, causing severe and seemingly insurmountable damage. Experts estimate that the finance industry suffered a $12 billion...

Company employees have always been at the center of phishing attacks. As millions of people transition to Work From Home (WFH), their role as phishing enablers grows even bigger. Recent research...

Why BrandShield chose to trade on the London Stock Exchange

In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.

Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing....

Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the website...

Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get entered into the Oxford...