Yoav Keren

In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type that allow them to...

Just as every company provides a product or service that works for some but not all. This same truth applies to on-line Brand Protection Services. There are a multitude of services that claim they...

In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold, or your brand could be hijacked....

With all the competition out there in the online digital world, brands are always looking to not only protect their brand, but to strengthen and maximize it's online impact via the use of Social...

Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple steps.

The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake...

In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you. There are some that argue that fake goods is the...