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Brand Protection

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BrandShield 2020: Where next?
In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.  
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A Distribution Plan Will Help Your Customers Know Where to Shop and Help Them Avoid Buying Counterfeits
Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the...
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Effective Tips for Management of Online Rogue Websites and Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue...
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Measuring the Effectiveness of Your Brand Protection Program
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing....
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New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding...
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Beware: Advanced Brand Threats Require New Defenses
It's as if not a day goes by when there isn't news about some national brand getting hit with a data breach. High profile breaches at large chains such as Target and Home Depot saw the records of...
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Preventing Typosquatting: How to Minimize the Harm to your Brand
Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your URL incorrectly and will...
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The Threat the Internet of Things Poses to your Brand
In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type that allow them...
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TypoSquatting: Ways to Protect your Brand
Just as design and usability issues are important elements to opening a store online, another element of web strategy of paramount importance is typosquatting. If you do not realize its implications...
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7 Magnificent Tips for Online Consumers to Protect Themselves this Holiday Season
Holiday season 2015 is quickly approaching, and with that is the season that is on the mind of consumers. Shopping season! With Ecommerce sales at an all time high, the convenience of online shopping...