Posts about
Brand Protection (3)
Brand Protection
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FAQ of Digital Risk Protection - You Asked, We Answer!
New to managing brand-specific risks in the digital sphere? Here’s a rundown of the most important things you need to know.
Brand Protection
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Does Your Brand Protection Program Cover NFTs?
Cybercriminals are early adopters. As soon as new technology hits the market, especially when it starts to become more popular, they study it to find vulnerabilities. Such is the case of Non-Fungible...
Brand Protection
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Listen And Learn: Industry Leaders Talk Online Brand Protection
Last month, we were excited to host a special webinar together with World IP Review. The webinar discussed real, current cases of increasingly sophisticated scams and how technology can prevent them.
Brand Protection
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Domain Registration Won’t Cut It - It’s About Online Brand Protection
Brand impersonation is a common phishing tactic that has convinced many brands to monitor registered online assets that include the company’s domain or trademarks. On the one hand, being aware of...
Brand Protection
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Time Is Money: Is Your Online Brand Protection Vendor Wasting Time?
The flood of counterfeit items sold online has led brands to invest a lot of effort and resources in protecting their business, only to learn that many investments don’t pay off. Brands waste their...
Online Counterfeiters
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The Dark Side of Holiday Shopping: Why Brands Need Protection Against Counterfeiters
‘Tis the Season to protect your brand; as the air gets crisp and the festive decorations go up, shoppers and counterfeiters are getting ready for the biggest retail event of the year. Online holiday...
Online Counterfeiters
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The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the...
Protect your Brand
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Pollogen - Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of...
counterfeits
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Better Safe: Proven Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion...
Brand Protection
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A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
