Posts about
Brand Protection (3)
Protect your Brand
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Pollogen - Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of...
counterfeits
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Better Safe: Proven Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion...
Brand Protection
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A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
Online Counterfeiters
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Measuring the Effectiveness of Your Brand Protection Program
Which KPIs can measure your brand protection program’s ROI
Brand Protection
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BrandShield 2020: Where next?
In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.
Brand Protection
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The Distribution Plan That’ll Help Your Customers Avoid Counterfeits
Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand...
Brand Protection
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Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue...
Brand Protection
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How Do You Measure the Effectiveness of Your Brand Protection Program?
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing....
Brand Protection
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New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding...
Brand Protection
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Beware: Advanced Brand Threats Require New Defenses
It's as if not a day goes by when there isn't news about some national brand getting hit with a data breach. High profile breaches at large chains such as Target and Home Depot saw the records of...
