Protecting Your Brand
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The Fight Against Corporate Social Media Engineering And Fraud
Our main online hangouts are also the focal point for hackers looking to take advantage of any vulnerabilities. That is true for social media, one of the main online activities which is expected to...
Brand Protection
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The Distribution Plan That’ll Help Your Customers Avoid Counterfeits
Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand...
counterfeits
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Bogus Apps Collect Private Data
With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names.
Brand Protection
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Effective Tips To Manage Rogue Websites & Online Infringements
As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue...
counterfeits
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Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert...
counterfeits
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Counterfeits in Food and Beverage
I read two articles about counterfeits, recently, that really caught my attention. It wasn’t that finding an article about counterfeits was unusual or unexpected, it was the type of products involved...
Brand Protection
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New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding...
Brand Protection
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Social Media's More Sinister Turn
Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your brand's page and your...
Brand Protection
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10 Quick Tips about On-line Brand Protection
1. Do focus on websites that pose the greatest risk to maximize your resources A shotgun approach to brand protection will break your budget and not provide you with the results that top management...
Brand Protection
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The Ultimate Cheat Sheet on On-line Brand Protection
1. On Line Brand Protection is a necessity for all brand owners Every well known brand, be it for a product or service, is a target for abuse by counterfeiters, phishing schemes, diverters, and even...
