Posts about
Brand Protection (6)
Brand Protection
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With so Many Digital Assets How Do You Protect Your Brand?
A brand's digital assets can include many outlets such as social media, web sites, blogs, review sites, etc... How does a brand keep track of it all and protect them at the same time?
Brand Protection
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Trademark Law and Protecting your Brand: The Legal Costs Involved.
Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple steps.
SEO and Marketing
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Stopping the Invisible Thieves and Protecting your Brand
Your product launched last week and you've been getting great press, you've made some great business partnerships with some of the largest vendors, and people are talking about your brand. Your...
Brand Protection
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Google Plus Squatting: How Google Aims to Protect Brands
As Social Squatting has increasingly become a problem for brands, Google is busy pioneering ways for global companies to protect their brand. Like with most major initiatives by the search giant,...
Brand Protection
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Brand Protection: The Bigger you are, the Greater the Threats
Don't look now, but you're being watched. By lots of folks. It isn't only your target audience watching your ads and seeing what you are up to.
Brand Protection
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Brand Protection: Violating Your Domain Name Violates Your Trademark
The web is a place that is pretty much untamed. It's acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the...
Brand Protection
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Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake...
Brand Protection
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Protect Your Brand with Online Brand Protection: What To Look Out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand's digital presence are mounting with each passing day. With those threats is the highly...
Brand Protection
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Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your...
Online Counterfeiters
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Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today's dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the...
