Brand Protection
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Social Media's More Sinister Turn
Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your brand's page and your...
General
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The Expanding Reach of Malware
The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email attachments with macros that...
Brand Protection
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Preventing Typosquatting: How to Minimize the Harm to your Brand
Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your URL incorrectly and will allow...
Brand Monitoring
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Identifying Counterfeits – The Dark Side of Online Shopping
With the the seemingly never ending proliferation of counterfeit goods, what also is seemingly endless is the double life many of these counterfeiters live. Take the case of counterfeit investigator...
Brand Protection
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The Threat the Internet of Things Poses to your Brand
In 1999, Kevin Ashton a British Entrepreneur coined the term the Internet of Things (IoT) to describe things in our everyday lives which are embedded with electronics of some type that allow them to...
SEO and Marketing
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Building Authority Helps Build your Brand
Today, just having a bleeding edge website doesn't quite cut it when it comes to building your brand. Brands need to go beyond, by establishing themselves as an authority. It it this authority that...
Brand Protection
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TypoSquatting: Ways to Protect your Brand
Just as design and usability issues are important elements to opening a store online, another element of web strategy of paramount importance is typosquatting. If you do not realize its implications...
Brand Protection
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7 Tips for Online Consumers to Protect Themselves this Holiday Season
Holiday season 2015 is quickly approaching, and with that is the season that is on the mind of consumers. Shopping season! With Ecommerce sales at an all time high, the convenience of online shopping...
Brand Protection
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10 Quick Tips about On-line Brand Protection
1. Do focus on websites that pose the greatest risk to maximize your resources A shotgun approach to brand protection will break your budget and not provide you with the results that top management...
Brand Protection
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The Complete Guide to On-line Brand Protection Service
Just as every company provides a product or service that works for some but not all. This same truth applies to on-line Brand Protection Services. There are a multitude of services that claim they...
