Brand Protection
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TypoSquatting: Ways to Protect your Brand
Just as design and usability issues are important elements to opening a store online, another element of web strategy of paramount importance is typosquatting. If you do not realize its implications...
Brand Protection
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7 Tips for Online Consumers to Protect Themselves this Holiday Season
Holiday season 2015 is quickly approaching, and with that is the season that is on the mind of consumers. Shopping season! With Ecommerce sales at an all time high, the convenience of online shopping...
Brand Protection
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10 Quick Tips about On-line Brand Protection
1. Do focus on websites that pose the greatest risk to maximize your resources A shotgun approach to brand protection will break your budget and not provide you with the results that top management...
Brand Protection
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The Complete Guide to On-line Brand Protection Service
Just as every company provides a product or service that works for some but not all. This same truth applies to on-line Brand Protection Services. There are a multitude of services that claim they...
Brand Protection
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The Ultimate Cheat Sheet on On-line Brand Protection
1. On Line Brand Protection is a necessity for all brand owners Every well known brand, be it for a product or service, is a target for abuse by counterfeiters, phishing schemes, diverters, and even...
General
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Squeezing Counterfeiters Helps you Squeeze the Most Out of Your Budget
The rate at which Ecommerce sales has been rising is not just rising anymore. It is exploding as online retailers and brands maximize their budgets to provide the most enjoyable user experience, both...
Brand Protection
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Bad Publicity: How to Protect your Brand
There isn't a brand out there that hasn't experienced an instance of something going wrong. With the lightning fast reach of the Internet news about this incident can spread like wildfire. Be it a...
SEO and Marketing
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How has the Internet Changed how Counterfeiters Operate?
To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations were...
Brand Monitoring
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BYOD and the Risk Mobile Apps Present
Brands today are constantly dealing with their employees and external clients bringing and using their devices on corporate networks. These issues must not be taken lightly as there is much that can...
Brand Protection
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Key to Brand Protection: Monitoring Marketplaces
In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold, or your brand could be hijacked....
