Brand Protection
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Protect Your Brand: Build A Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake...
Brand Protection
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Protect Your Brand with Online Brand Protection: What To Look Out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand's digital presence are mounting with each passing day. With those threats is the highly...
Brand Protection
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Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your...
Marketing Budget
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What Fighting Counterfeiting Has To Do With Your Marketing Budget
In light of Alibaba's recent record-breaking IPO on Wall St., whatever you think of it, it points to a sign that eCommerce is exploding, with no end in sight. With this explosion comes another type...
Online Counterfeiters
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Brand Protection: How Online Counterfeiting Is Eating Your ROI
In today's dynamic online world, the threats to your brand mount with each passing day. The threats from PPC (Pay-Per-Click Ads) violations, counterfeiters, typo squatters, domain squatters and the...
Brand Protection
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The Cyber Threat is Evolving. Is your Brand?
In the world of online commerce, the environment is becoming more threatening with each passing day. The threats are in a constant state of evolution and so should your brand protection strategy. Is...
Brand Protection
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Online Counterfeiting in the Fashion Industry
In the world of fashion, the answer to the question “How does one gauge the success of a brand?” is usually, just to look how many want to copy you. There are some that argue that fake goods is the...
SEO and Marketing
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Detecting PPC Violations is Critical to Online Brand Protection
Online brand abuse is becoming more and more common. This is especially prevalent for those marketers using PPC ads. Online pirates such as unauthorized resellers, phony websites and other cyber...
