---
title: BrandShield Blog (9)
description: Stay up-to-date on the latest news & updates on brand protection with the BrandShield blog. (9)
---

[![BrandShield](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/header-logo.svg "BrandShield")](https://www.brandshield.com/)

- [Home](https://www.brandshield.com/)
- Products 
    - [Brand-Oriented Digital Risk Protection](https://www.brandshield.com/brand-oriented-digital-risk-protection/)
    - [Online Brand Protection](https://www.brandshield.com/customers/role/brand-protection/)
    - [Trademark Infringement](https://www.brandshield.com/products/trademark-infringement-2/)
    - [Social Media Scams](https://www.brandshield.com/social-media/)
    - [Marketplace Brand Protection](https://www.brandshield.com/marketplace-brand-protection/)
    - [Executive Impersonation](https://www.brandshield.com/products/executive-impersonation/)
    - [Anti-Counterfeiting](https://www.brandshield.com/products/anti-counterfeiting/)
    - [Anti-Phishing](https://www.brandshield.com/products/anti-phishing/)
    - [Paid Ad Protection](https://www.brandshield.com/products/paid-ad-protection/)
    - [Dark Web Monitoring](https://www.brandshield.com/dark-web-monitoring/)
- Customers 
    - By Role 
          - [Information Security](https://www.brandshield.com/customers/role/information-security/)
          - [Threat Intelligence](https://www.brandshield.com/customers/role/threat-intelligence/)
          - [IT Manager](https://www.brandshield.com/customers/role/it-manager/)
          - [Legal Counsel](https://www.brandshield.com/customers/role/legal-counsel/)
    - By Industry 
          - [Pharmaceuticals](https://www.brandshield.com/customers/industry/pharmaceuticals/)
          - [Finance](https://www.brandshield.com/customers/industry/finance/)
          - [Retail](https://www.brandshield.com/customers/industry/retail/)
          - [Online Gaming](https://www.brandshield.com/online-gaming/)
          - [Fashion and Apparel](https://www.brandshield.com/customers/industry/apparel/)
          - [Luxury](https://www.brandshield.com/customers/use-case/luxury/)
          - [SMEs/SMBs](https://www.brandshield.com/customers/industry/smes-smbs/)
          - [Tech and Internet](https://www.brandshield.com/customers/use-case/tech-and-internet/)
          - [Sports and Entertainment](https://www.brandshield.com/customers/industry/sports-and-entertainment/)
          - [Travel and Hospitality](https://www.brandshield.com/customers/use-case/travel-and-hospitality/)
    - By Use Case 
          - [Social Engineering](https://www.brandshield.com/customers/use-case/social-engineering/)
          - [Anti-Piracy](https://www.brandshield.com/customers/use-case/anti-piracy/)
          - [Grey Market](https://www.brandshield.com/customers/use-case/greymarket/)
          - [Threat Distribution](https://www.brandshield.com/customers/use-case/threat-distribution/)
- Company 
    - [About](https://www.brandshield.com/company/about/)
    - [Resources](https://www.brandshield.com/company/resources/)
    - [Careers](https://www.brandshield.com/company/careers/)
    - [Contact Us](https://www.brandshield.com/company/contact-us/)
- [Resources](https://www.brandshield.com/company/resources/)
- [Partners](https://www.brandshield.com/partners/)
- [Investors](https://www.brandshield.com/investors/)
- [Login](https://sys.brandshield.com/)
- [GET A DEMO](https://www.brandshield.com/company/contact-us/)

- [Home](https://www.brandshield.com/)
- Products 
    - [Brand-Oriented Digital Risk Protection](https://www.brandshield.com/brand-oriented-digital-risk-protection/)
    - [Online Brand Protection](https://www.brandshield.com/customers/role/brand-protection/)
    - [Trademark Infringement](https://www.brandshield.com/products/trademark-infringement-2/)
    - [Social Media Scams](https://www.brandshield.com/social-media/)
    - [Marketplace Brand Protection](https://www.brandshield.com/marketplace-brand-protection/)
    - [Executive Impersonation](https://www.brandshield.com/products/executive-impersonation/)
    - [Anti-Counterfeiting](https://www.brandshield.com/products/anti-counterfeiting/)
    - [Anti-Phishing](https://www.brandshield.com/products/anti-phishing/)
    - [Paid Ad Protection](https://www.brandshield.com/products/paid-ad-protection/)
    - [Dark Web Monitoring](https://www.brandshield.com/dark-web-monitoring/)
- Customers 
    - By Role 
          - [Information Security](https://www.brandshield.com/customers/role/information-security/)
          - [Threat Intelligence](https://www.brandshield.com/customers/role/threat-intelligence/)
          - [IT Manager](https://www.brandshield.com/customers/role/it-manager/)
          - [Legal Counsel](https://www.brandshield.com/customers/role/legal-counsel/)
    - By Industry 
          - [Pharmaceuticals](https://www.brandshield.com/customers/industry/pharmaceuticals/)
          - [Finance](https://www.brandshield.com/customers/industry/finance/)
          - [Retail](https://www.brandshield.com/customers/industry/retail/)
          - [Online Gaming](https://www.brandshield.com/online-gaming/)
          - [Fashion and Apparel](https://www.brandshield.com/customers/industry/apparel/)
          - [Luxury](https://www.brandshield.com/customers/use-case/luxury/)
          - [SMEs/SMBs](https://www.brandshield.com/customers/industry/smes-smbs/)
          - [Tech and Internet](https://www.brandshield.com/customers/use-case/tech-and-internet/)
          - [Sports and Entertainment](https://www.brandshield.com/customers/industry/sports-and-entertainment/)
          - [Travel and Hospitality](https://www.brandshield.com/customers/use-case/travel-and-hospitality/)
    - By Use Case 
          - [Social Engineering](https://www.brandshield.com/customers/use-case/social-engineering/)
          - [Anti-Piracy](https://www.brandshield.com/customers/use-case/anti-piracy/)
          - [Grey Market](https://www.brandshield.com/customers/use-case/greymarket/)
          - [Threat Distribution](https://www.brandshield.com/customers/use-case/threat-distribution/)
- Company 
    - [About](https://www.brandshield.com/company/about/)
    - [Resources](https://www.brandshield.com/company/resources/)
    - [Careers](https://www.brandshield.com/company/careers/)
    - [Contact Us](https://www.brandshield.com/company/contact-us/)
- [Resources](https://www.brandshield.com/company/resources/)
- [Partners](https://www.brandshield.com/partners/)
- [Investors](https://www.brandshield.com/investors/)
- [Login](https://sys.brandshield.com/)
- [GET A DEMO](https://www.brandshield.com/company/contact-us/)

# Blogs

- BLOG
- MEDIA
- CASE STUDY

Brand Protection /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![BrandShield 2020: Where next?](https://blog.brandshield.com/hubfs/New%20blog%20header%20images%20(Nov%202020)%20/pexels-pixabay-60504.jpg)

BrandShield 2020: Where next?

In 2011, we wrote a paper discussing a major problem: We noticed that brands struggle with assigning who’s responsible for brand protection to the right department within the organization.

[Read more](https://blog.brandshield.com/brandshield-2020-where-next)

Business Security /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Winning Back Your Business with Anti-Phishing Solutions](https://blog.brandshield.com/hubfs/New%20blog%20header%20images%20(Nov%202020)%20/hacker-2300772_1920.jpg)

Winning Back Your Business with Anti-Phishing Solutions

Over the past few years, phishing attacks have become more versatile, sophisticated, and dangerous. In order to win the battle against these fraudsters, the anti-phishing solutions we choose must...

[Read more](https://blog.brandshield.com/winning-back-your-business-with-anti-phishing-solutions)

Anti-Phishing Solutions /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Anti-Phishing On Alert: The Solution to Corporate Phishing Scams](https://blog.brandshield.com/hubfs/AdobeStock_147869686-1%20-compressed-3.jpg)

Anti-Phishing On Alert: The Solution to Corporate Phishing Scams

Phishing scams have been around for such a long time, it almost feels as though phishing emails were invented the day after the first email was sent. Scammers take advantage of employees’ naivety and...

[Read more](https://blog.brandshield.com/anti-phishing-on-high-alert-why-corporate-phishing-scams-are-a-rising-concern-and-the-solutions-to-combat)

Social Media /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Unfriending Hackers: Social Media Networks Are A Cybercrime Playground](https://blog.brandshield.com/hubfs/rami-al-zayat-w33-zg-dNL4-unsplash.jpg)

Unfriending Hackers: Social Media Networks Are A Cybercrime Playground

There are 3.8 billion active social media users today, with 321 million joining the party this past year. They are used to chat, learn, make new friends and stay in touch with old ones, attend live...

[Read more](https://blog.brandshield.com/unfriending-hackers-how-social-media-networks-became-the-cybercrime-playground)

Brand Protection /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![The Distribution Plan That’ll Help Your Customers Avoid Counterfeits](https://blog.brandshield.com/hubfs/Bshield%20blog%201.png)

The Distribution Plan That’ll Help Your Customers Avoid Counterfeits

Most marketing departments focus all their attention on talking about their product with consumers. They hopefully make the product irresistible to consumers. That’s their job. The job of the brand...

[Read more](https://blog.brandshield.com/distribution-plan-will-help-customers-know-shop-help-avoid-buying-counterfeits)

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![How Levi’s ® caught the phishing scam to protect their online shoppers](https://blog.brandshield.com/hubfs/bshield%20success.png)

How Levi’s ® caught the phishing scam to protect their online shoppers

The COVID-19 pandemic transformed practically every aspect of our lives and had a strong influence on our online habits. With everyone staying at home according to local restrictions, adjusting to...

[Read more](https://blog.brandshield.com/how-levis-caught-the-phishing-scam-to-protect-their-online-shoppers)

counterfeits /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Bogus Apps Collect Private Data](https://blog.brandshield.com/hubfs/bogus_apps.jpg)

Bogus Apps Collect Private Data

With the popularity and convenience of shopping on-line, it should be of no surprise that counterfeiters would find new ways to cheat consumers and damage brand names.

[Read more](https://blog.brandshield.com/bogus-apps-collect-private-data)

counterfeits /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?](https://blog.brandshield.com/hubfs/cosmetics_small_blog.jpg)

Counterfeit Make-Up: Is Beauty Worth the Price You May Ultimately Pay?

In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent...

[Read more](https://blog.brandshield.com/counterfeit-makeup-is-beauty-worth-price-may-ultimately-pays)

Brand Protection /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Effective Tips To Manage Rogue Websites & Online Infringements](https://blog.brandshield.com/hubfs/Online-trade.webp)

Effective Tips To Manage Rogue Websites & Online Infringements

As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue...

[Read more](https://blog.brandshield.com/tips-management-online-rogue-websites-online-infringements)

counterfeits /

![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg)

![Educating Consumers to the Risk of Counterfeit Products](https://blog.brandshield.com/hubfs/Customer-education-blog.jpg)

Educating Consumers to the Risk of Counterfeit Products

Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert...

[Read more](https://blog.brandshield.com/educating-consumers-risk-counterfeit-products)

[Prev](https://blog.brandshield.com/page/8) [7](https://blog.brandshield.com/page/7) [8](https://blog.brandshield.com/page/8) [9](https://blog.brandshield.com/page/9) [10](https://blog.brandshield.com/page/10) [11](https://blog.brandshield.com/page/11) [Next](https://blog.brandshield.com/page/10)

- Company 
    - [Home](https://www.brandshield.com/)
    - [About](https://www.brandshield.com/company/about/)
    - [Resources](https://www.brandshield.com/company/resources/)
    - [Contact Us](https://www.brandshield.com/company/contact-us/)
    - [Terms of Service](https://www.brandshield.com/terms-of-service/)
    - [Privacy Policy](https://www.brandshield.com/privacy-policy/)
- Products 
    - [Anti-Phishing](https://www.brandshield.com/products/anti-phishing/)
    - [Executive Impersonation](https://www.brandshield.com/products/executive-impersonation/)
    - [Anti-Counterfeiting](https://www.brandshield.com/products/anti-counterfeiting/)
    - [Social Media Fraud](https://www.brandshield.com/products/social-media-fraud/)
    - [IP Infringement](https://www.brandshield.com/products/trademark-infringement/)
- Role 
    - [Information Security](https://www.brandshield.com/customers/role/information-security/)
    - [Threat Intelligence](https://www.brandshield.com/customers/role/threat-intelligence/)
    - [IT Manager](https://www.brandshield.com/customers/role/it-manager/)
    - [Legal Counsel](https://www.brandshield.com/customers/role/legal-counsel/)
    - [Brand Protection](https://www.brandshield.com/customers/role/brand-protection/)
- Industry 
    - [Pharmaceuticals](https://www.brandshield.com/customers/industry/pharmaceuticals/)
    - [Finance](https://www.brandshield.com/customers/industry/finance/)
    - [Fashion and Apparel](https://www.brandshield.com/customers/industry/apparel/)
    - [SMEs/SMBs](https://www.brandshield.com/customers/industry/smes-smbs/)
    - [Sports and Entertainment](https://www.brandshield.com/customers/industry/sports-and-entertainment/)

![BrandShield](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/bottom-logo.svg "BrandShield")

[mailto:#info@brandshield.com](mailto:#info@brandshield.com)

Email

<https://www.linkedin.com/company/2231196/>

LinkedIn

<https://www.youtube.com/channel/UC0ahbVndIUdRy_DstOWP7og>

YouTube

<https://twitter.com/brandshieldltd>

Twitter

<https://www.facebook.com/BrandShield/>

Facebook

2024 by BrandShield.ltd All rights reserved