--- title: BrandShield Blog (7) description: Stay up-to-date on the latest news & updates on brand protection with the BrandShield blog. (7) --- [![BrandShield](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/header-logo.svg "BrandShield")](https://www.brandshield.com/) - [Home](https://www.brandshield.com/) - Products - [Brand-Oriented Digital Risk Protection](https://www.brandshield.com/brand-oriented-digital-risk-protection/) - [Online Brand Protection](https://www.brandshield.com/customers/role/brand-protection/) - [Trademark Infringement](https://www.brandshield.com/products/trademark-infringement-2/) - [Social Media Scams](https://www.brandshield.com/social-media/) - [Marketplace Brand Protection](https://www.brandshield.com/marketplace-brand-protection/) - [Executive Impersonation](https://www.brandshield.com/products/executive-impersonation/) - [Anti-Counterfeiting](https://www.brandshield.com/products/anti-counterfeiting/) - [Anti-Phishing](https://www.brandshield.com/products/anti-phishing/) - [Paid Ad Protection](https://www.brandshield.com/products/paid-ad-protection/) - 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[GET A DEMO](https://www.brandshield.com/company/contact-us/) - [Home](https://www.brandshield.com/) - Products - [Brand-Oriented Digital Risk Protection](https://www.brandshield.com/brand-oriented-digital-risk-protection/) - [Online Brand Protection](https://www.brandshield.com/customers/role/brand-protection/) - [Trademark Infringement](https://www.brandshield.com/products/trademark-infringement-2/) - [Social Media Scams](https://www.brandshield.com/social-media/) - [Marketplace Brand Protection](https://www.brandshield.com/marketplace-brand-protection/) - [Executive Impersonation](https://www.brandshield.com/products/executive-impersonation/) - [Anti-Counterfeiting](https://www.brandshield.com/products/anti-counterfeiting/) - [Anti-Phishing](https://www.brandshield.com/products/anti-phishing/) - [Paid Ad Protection](https://www.brandshield.com/products/paid-ad-protection/) - [Dark Web Monitoring](https://www.brandshield.com/dark-web-monitoring/) - Customers - By Role - [Information Security](https://www.brandshield.com/customers/role/information-security/) - [Threat Intelligence](https://www.brandshield.com/customers/role/threat-intelligence/) - [IT Manager](https://www.brandshield.com/customers/role/it-manager/) - [Legal Counsel](https://www.brandshield.com/customers/role/legal-counsel/) - By Industry - [Pharmaceuticals](https://www.brandshield.com/customers/industry/pharmaceuticals/) - [Finance](https://www.brandshield.com/customers/industry/finance/) - [Retail](https://www.brandshield.com/customers/industry/retail/) - [Online Gaming](https://www.brandshield.com/online-gaming/) - [Fashion and Apparel](https://www.brandshield.com/customers/industry/apparel/) - [Luxury](https://www.brandshield.com/customers/use-case/luxury/) - [SMEs/SMBs](https://www.brandshield.com/customers/industry/smes-smbs/) - [Tech and Internet](https://www.brandshield.com/customers/use-case/tech-and-internet/) - [Sports and Entertainment](https://www.brandshield.com/customers/industry/sports-and-entertainment/) - [Travel and Hospitality](https://www.brandshield.com/customers/use-case/travel-and-hospitality/) - By Use Case - [Social Engineering](https://www.brandshield.com/customers/use-case/social-engineering/) - [Anti-Piracy](https://www.brandshield.com/customers/use-case/anti-piracy/) - [Grey Market](https://www.brandshield.com/customers/use-case/greymarket/) - [Threat Distribution](https://www.brandshield.com/customers/use-case/threat-distribution/) - Company - [About](https://www.brandshield.com/company/about/) - [Resources](https://www.brandshield.com/company/resources/) - [Careers](https://www.brandshield.com/company/careers/) - [Contact Us](https://www.brandshield.com/company/contact-us/) - [Resources](https://www.brandshield.com/company/resources/) - [Partners](https://www.brandshield.com/partners/) - [Investors](https://www.brandshield.com/investors/) - [Login](https://sys.brandshield.com/) - [GET A DEMO](https://www.brandshield.com/company/contact-us/) # Blogs - BLOG - MEDIA - CASE STUDY Online Counterfeiters / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![The Holistic Approach Is The New Approach To Online Brand Protection](https://blog.brandshield.com/hubfs/Blog1%20(3).png) The Holistic Approach Is The New Approach To Online Brand Protection Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the... [Read more](https://blog.brandshield.com/holistic-approach-is-the-new-approach-to-online-brand-protection) Protect your Brand / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Pollogen - Holistic Brand Protection At Its Best](https://blog.brandshield.com/hubfs/Blog2%20(7).png) Pollogen - Holistic Brand Protection At Its Best Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of... [Read more](https://blog.brandshield.com/pollogen-holistic-brand-protection-at-its-best) cybersecurity / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Beyond the CISO: CMO’s & Business Leaders are Adopting Cybersecurity](https://blog.brandshield.com/hubfs/website.png) Beyond the CISO: CMO’s & Business Leaders are Adopting Cybersecurity This is a guest blog post from CHEQ, the leader in Customer Acquisition Security. Cybersecurity has always been the exclusive concern of the “security team.” Traditionally speaking, cybersecurity has... [Read more](https://blog.brandshield.com/beyond-the-ciso-cmos-business-leaders-are-adopting-cybersecurity) ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Online Brand Protection: The Risks That Go Unnoticed](https://blog.brandshield.com/hubfs/Blog2.png) Online Brand Protection: The Risks That Go Unnoticed Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing, inaccurate... [Read more](https://blog.brandshield.com/online-brand-protection-the-risks-that-go-unnoticed) Phishing Attacks / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Stay Ahead of the Hook: Phishing Scams to Watch in 2025](https://blog.brandshield.com/hubfs/Blog1.png) Stay Ahead of the Hook: Phishing Scams to Watch in 2025 Digital transactions have surged significantly in the past few years, in fact, in 2023, a study by McKinsey found that for the first time, more than nine out of ten consumers had used some form of... [Read more](https://blog.brandshield.com/phishing-scams) Protect your Brand / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Don’t Sell Out: Proven Amazon Brand Protection Tactics](https://blog.brandshield.com/hubfs/Amazon4b%20(1).png) Don’t Sell Out: Proven Amazon Brand Protection Tactics As the world’s biggest eCommerce marketplace, Amazon has always been a key target for counterfeiters. But since the pandemic, this problem has increased dramatically, with Amazon reporting a 67% rise... [Read more](https://blog.brandshield.com/dont-sell-out-proven-amazon-brand-protection-tactics) counterfeits / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Better Safe: Proven Brand Protection Tactics](https://blog.brandshield.com/hubfs/Brand4.png) Better Safe: Proven Brand Protection Tactics The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion... [Read more](https://blog.brandshield.com/better-safe-proven-brand-protection-tactics) ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Stop Your Business from Becoming a Whaling Statistic](https://blog.brandshield.com/hubfs/Cybersecurity3%20(1).png) Stop Your Business from Becoming a Whaling Statistic Whaling attacks are on a continuous rise. In 2018, the FBI estimated that the cost of such phishing scams to businesses surpassed $12.5 billion, and one in four businesses suffered a whaling attack.... [Read more](https://blog.brandshield.com/stop-your-business-from-becoming-a-whaling-statistic) Online Counterfeiters / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands](https://blog.brandshield.com/hubfs/Cybersecurity3.png) Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of... [Read more](https://blog.brandshield.com/counterfeit-pharmaceuticals-increase-public-hazard-burden-to-brands) Brand Protection / ![Comment](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/Resources-ICON_02.svg) ![A-Z Of Online Brand Protection Jargon You Need To Know](https://blog.brandshield.com/hubfs/Brand2.png) A-Z Of Online Brand Protection Jargon You Need To Know With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists. [Read more](https://blog.brandshield.com/a-z-of-online-brand-protection-jargon-you-need-to-know) [Prev](https://blog.brandshield.com/page/6) [5](https://blog.brandshield.com/page/5) [6](https://blog.brandshield.com/page/6) [7](https://blog.brandshield.com/page/7) [8](https://blog.brandshield.com/page/8) [9](https://blog.brandshield.com/page/9) [Next](https://blog.brandshield.com/page/8) - Company - [Home](https://www.brandshield.com/) - [About](https://www.brandshield.com/company/about/) - [Resources](https://www.brandshield.com/company/resources/) - [Contact Us](https://www.brandshield.com/company/contact-us/) - [Terms of Service](https://www.brandshield.com/terms-of-service/) - [Privacy Policy](https://www.brandshield.com/privacy-policy/) - Products - [Anti-Phishing](https://www.brandshield.com/products/anti-phishing/) - [Executive Impersonation](https://www.brandshield.com/products/executive-impersonation/) - [Anti-Counterfeiting](https://www.brandshield.com/products/anti-counterfeiting/) - [Social Media Fraud](https://www.brandshield.com/products/social-media-fraud/) - [IP Infringement](https://www.brandshield.com/products/trademark-infringement/) - Role - [Information Security](https://www.brandshield.com/customers/role/information-security/) - [Threat Intelligence](https://www.brandshield.com/customers/role/threat-intelligence/) - [IT Manager](https://www.brandshield.com/customers/role/it-manager/) - [Legal Counsel](https://www.brandshield.com/customers/role/legal-counsel/) - [Brand Protection](https://www.brandshield.com/customers/role/brand-protection/) - Industry - [Pharmaceuticals](https://www.brandshield.com/customers/industry/pharmaceuticals/) - [Finance](https://www.brandshield.com/customers/industry/finance/) - [Fashion and Apparel](https://www.brandshield.com/customers/industry/apparel/) - [SMEs/SMBs](https://www.brandshield.com/customers/industry/smes-smbs/) - [Sports and Entertainment](https://www.brandshield.com/customers/industry/sports-and-entertainment/) ![BrandShield](https://blog.brandshield.com/hubfs/raw_assets/public/BrandShield_July2020_Theme/images/bottom-logo.svg "BrandShield") [mailto:#info@brandshield.com](mailto:#info@brandshield.com) Email LinkedIn YouTube Twitter Facebook 2024 by BrandShield.ltd All rights reserved