Brand Protection /
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Google Plus Squatting: How Google Aims to Protect Brands
As Social Squatting has increasingly become a problem for brands, Google is busy pioneering ways for global companies to protect their brand. Like with most major initiatives by the search giant,...
Online threats /
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Long Live the Password? Think Again. The Password is Dead!
As banks ramp up to protect their good name and customers from hackers and the like, the industry is moving towards making authentication methods as unique as possible.
Legal Aspects /
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Cyber Squatting, Domain Squatting, Typo Squatting – Now Social Squatting?
As the proliferation of Social Media escalates unabated, brand legal teams are always attempting to close down accounts and user names that harm their brands and/or trademarks via infringement....
Brand Protection /
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Brand Protection: The Bigger you are, the Greater the Threats
Don't look now, but you're being watched. By lots of folks. It isn't only your target audience watching your ads and seeing what you are up to.
Press Release /
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Brand Protection Alert! The Threat Level is Up with Black Friday and Cyber Monday Approaching
Two of the busiest days for online shopping are almost here. Black Friday, the day after Thanksgiving, Nov. 28th and Cyber Monday, Monday, Dec. 1 are always good days for deals from some of the...
Brand Protection /
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Brand Protection: Violating your Domain Name is Violating your Trademark
The web is a place that is pretty much untamed. It's acronym, WWW, could stand for the Wild Wild Web. Hence, it is making it harder and harder for marketers to implement brand protection. In the...
News /
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Brand Protection: eBay and Online Counterfeiting
Internet use is at an all-time high, as more and more people in developing countries are getting connected. Due to its' proliferation, the internet is a landscape that knows no boundaries and brand...
Brand Protection /
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Protect Your Brand by Building a Successful Anti-Counterfeiting Strategy
The proliferation of counterfeit goods throughout the real world is on a constant rise. From the streets of Bangkok to Beijing to the streets of Manhattan, you can see street vendors hawking fake...
Brand Protection /
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Protect Your Brand with Online Brand Protection- What you Need to Look out For
As a brand marketer you face numerous challenges to promote and protect your brand. The threats to your brand's digital presence are mounting with each passing day. With those threats is the highly...
Brand Protection /
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Protect your Brand- Mobile Apps and Social Media
With the growth of mobile apps comes the increasing threats to your brand. Yes. The necessity to protect your brand has spread from the desktop and brand websites to mobile and apps. Protecting your...