SEO and Marketing /
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How has the Internet Changed how Counterfeiters Operate?
To those of us who have been dealing with counterfeits for many years, the way counterfeiters operate on the Internet is markedly different. You might even say that counterfeit operations were...
Brand Monitoring /
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BYOD and the Risk Mobile Apps Present
Brands today are constantly dealing with their employees and external clients bringing and using their devices on corporate networks. These issues must not be taken lightly as there is much that...
Brand Protection /
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Key to Brand Protection: Monitoring Marketplaces
In order to protect your brand, you need to be monitoring not only your own digital assets, you need to be monitoring all the marketplaces where your brand is sold, or your brand could be...
Brand Protection /
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5 Tips to Proactively Protect your Brand
In today's online world of constant threats to your brand, you need to protect yourself. One of the biggest mistakes I've seen brands make, is waiting till something happens and then call in the...
Brand Protection /
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The Enemy Within – Protect your Brand from the Inside
There are brands that are a delight to engage with. You know who they are. You are their biggest fans. You speak about them at every opportunity, at dinner parties, reunions, parent teacher...
Brand Protection /
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With so Many Digital Assets How Do You Protect Your Brand?
A brand's digital assets can include many outlets such as social media, web sites, blogs, review sites, etc... How does a brand keep track of it all and protect them at the same time?
Brand Monitoring /
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Build Your Reputation Via Social Media
With all the competition out there in the online digital world, brands are always looking to not only protect their brand, but to strengthen and maximize it's online impact via the use of Social...
Brand Protection /
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Trademark Law and Protecting your Brand: The Legal Costs Involved.
Any brand that has been involved in the area of IP (Intellectual Property) should by now know very well that protecting your intellectual property is a process that includes multiple steps.
SEO and Marketing /
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Stopping the Invisible Thieves and Protecting your Brand
Your product launched last week and you've been getting great press, you've made some great business partnerships with some of the largest vendors, and people are talking about your brand. Your...
SEO and Marketing /
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Infringement ghosts - how do Meta Tags steal your money?
What are Meta Tags? Meta Tags are hidden content in websites HTML code. Website visitors cannot see those tags on the website. They have been key elements in website search engine optimization (SEO)...