counterfeits /
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Educating Consumers to the Risk of Counterfeit Products
Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert...
Brand Protection /
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Measuring the Effectiveness of Your Brand Protection Program
Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing....
counterfeits /
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Fake Reviews Become the Target of Amazon
Last year, Amazon launched an attack against over 1,000 individuals who are offering their services of providing fake four and five star reviews on-line. The individuals had mainly used the...
Social Media /
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Social Media Fraud: Creating Fake “Likes”
Based on a recent article that appeared in World Intellectual Property Review in March, 2016, Stuart Fuller of NetNames has coined a phrase “Fliking” which he is trying to get entered into the...
counterfeits /
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Counterfeits in Food and Beverage
I read two articles about counterfeits, recently, that really caught my attention. It wasn’t that finding an article about counterfeits was unusual or unexpected, it was the type of products...
Brand Protection /
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New gTLD Sites Add New Challenges to Brand Owners
Anyone involved in on-line activity, whether it for selling, marketing, brand protection, or domain management are aware of the new top level domains which were introduced in 2013 and are unfolding...
Brand Protection /
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Beware: Advanced Brand Threats Require New Defenses
It's as if not a day goes by when there isn't news about some national brand getting hit with a data breach. High profile breaches at large chains such as Target and Home Depot saw the records of...
Branding and Reputation Management /
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Social Media's More Sinister Turn
Social Media is becoming more of a factor in the brand protection scheme of things. Once an arena where your brand can become damaged by disgruntled consumers venting on your brand's page and your...
General /
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The Expanding Reach of Malware
The advancement of threats to your brand are casting a wider net of places where damage can take place. In 2015 these avenues were generally via malicious MS Office email attachments with macros that...
Brand Protection /
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Preventing Typosquatting: How to Minimize the Harm to your Brand
Along with all the threats to your brand, is a form of Cyber Squatting known as Typosquatting. This tactic pretty much relies on the chance that someone will spell your URL incorrectly and will...