Online Counterfeiters
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The Holistic Approach Is The New Approach To Online Brand Protection
Online brand protection requires a holistic, proactive approach. Most vendors, however, do not take that approach, choosing a far less effective route that attempts to mitigate threats after the...
Protect your Brand
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Pollogen - Holistic Brand Protection At Its Best
Pollogen Ltd., a company of Lumenis, is a global leader in providing innovative, safe, and effective solutions in the aesthetics market. Founded in 2006, Pollogen creates a unique combination of...
cybersecurity
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Beyond the CISO: CMO’s & Business Leaders are Adopting Cybersecurity
This is a guest blog post from CHEQ, the leader in Customer Acquisition Security. Cybersecurity has always been the exclusive concern of the “security team.” Traditionally speaking, cybersecurity has...
Online Brand Protection: The Risks That Go Unnoticed
Reaching a high level of online brand protection is never easy, but when businesses and vendors aren’t looking in all the right places, things go from challenging to impossible. Missing, inaccurate...
Phishing Attacks
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Protecting Against Phishing Attacks? Trending Scams To Be Aware Of
Digital transactions increased by 42% following the pandemic and cybercriminals have been quick to notice and have taken advantage of the situation. In fact, as of early 2021, more than a quarter of...
Protect your Brand
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Don’t Sell Out: Proven Amazon Brand Protection Tactics
As the world’s biggest eCommerce marketplace, Amazon has always been a key target for counterfeiters. But since the pandemic, this problem has increased dramatically, with Amazon reporting a 67% rise...
counterfeits
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Better Safe: Proven Brand Protection Tactics
The importance of brand protection couldn’t be more apparent. An OECD report stated that counterfeit goods reached 3.3% of the overall global trade, and in 2020, U.S. Customs seized $1.3 billion...
Stop Your Business from Becoming a Whaling Statistic
Whaling attacks are on a continuous rise. In 2018, the FBI estimated that the cost of such phishing scams to businesses surpassed $12.5 billion, and one in four businesses suffered a whaling attack....
Online Counterfeiters
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Counterfeit Pharmaceuticals Increase Public Hazard Burden to Brands
Today, consumers around the world can purchase medicines from online rogue pharmacies, but many of those products are fake. Counterfeit pharmaceuticals harm consumers and companies in a variety of...
Brand Protection
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A-Z Of Online Brand Protection Jargon You Need To Know
With more businesses expanding their presence to the online channels, brand protection quickly makes its way to the top of the executives’ priority lists.
